Abelus Limited


Building a website from scratch: a few tips from our team

If you are ready to develop your business on the Internet using a web resource, and you want to understand the principle of its structuring and strategic focus, you need to familiarize yourself with the main factors of creating a website.

Think over all the little things and nuances that can motivate future buyers to choose you. It is important to carefully and consciously approach the ideas of a niche, analyze its goals, purpose, relevance in a region or country. Think about how promising the activity is, who is its target audience, what functions it will perform and solve problems.

Analyze your competitors

Before creating a website, you probably looked through the resources of competitors and figured out which of all this might be right for you. But a detailed analysis of sites from the same segment as yours will be more effective.

Try to understand why such a design was chosen, does it attract visitors? Evaluate the design and navigation – what is immediately visible on the site, what catches the eye, and what might be invisible to visitors? Pay attention to the content – what does it consist of, is it interesting to the target audience?

Don’t neglect free templates

If self-creation of a website theme and layout turned out to be a difficult task, then do not be afraid to turn to free templates. Most of them are in line with all the latest web design trends. When working with free templates, do not forget to carefully review all sections of the site and replace the test content and design elements with your own. Try not to imitate competitors’ sites, but to develop your style and presentation of the material so that the target audience sees your personality.

Decide on the target audience

Understand for yourself who most often needs your product; age and gender of the buyer, region of his residence, interests, social level and level of solvency. Next, decide on the popularity of the niche in the regional region or country. To do this, analyze the number of requests of potential customers in search engines. The more requests, the more relevant the offer and the opportunity to make a big profit, but also the higher the competition and the complexity of website promotion on the Internet.

The semantic core for the site

The semantic core is a base of search words, phrases or morphological forms that characterizes the type of business, services or goods offered by the site. Semantics are selected for a further website promotion on the Internet and business development. The semantic core can be collected for the entire site, taking into account the words that characterize the activity as a whole, and for each page, which is most often recommended by SEO specialists since it is more effective. Key phrases (keys, key entries) must correspond to the topic of the site, not have grammatical errors and be selected by frequency. To make your site user-friendly, it is important to analyze all the queries that are in demand in your niche.


Content, of course, in terms of the degree of its influence on the effectiveness of the site, is quite close to the design. As you know, it is quite difficult to interest a modern user, and you should think in advance about what kind of information will be most useful for achieving this goal. The content cannot remain constant, the information will have to be constantly updated, and here the convenience of using the resource comes to the fore.

The creation of your website, its concept, idea, structure and design is a laborious, but useful and enjoyable business. With this article, we helped you find answers to questions about how to start creating a website, revealed the main blocks and necessary stages of developing a web project.

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